A note from the founder
I got tired of skincare
that lies to you. So I
made one that doesn't.
No miracle claims. No hidden fragrance. Just the whole formula, told straight, and the reason I'm making you wait for it.
Every serum I picked up promised the same impossible thing: a new face, practically overnight. That's not how skin works, and I was tired of being sold a fantasy at a fortune.
So I stopped looking at the marketing and started looking at the formulas. What I found was uncomfortable: most of these bottles lead with one fashionable ingredient in big letters on the front, and never tell you how much of it is actually in there. The ingredients you think you're paying for can be present in trace amounts, and every word on the box is still technically true.
I didn't want to make another one of those. So I did the opposite. I decided the amounts first, and then I decided to publish them. The full list is on the product page already, not just the flattering three.
That's ZUVIE. A PDRN peptide serum for people who've stopped believing the hype, and just want to be told what's in the bottle. If you've ever read an ingredient list and felt lied to, this was made for you.
This isn't about a new face.
It isn't a promise about your face at all.
it's a serum that publishes its whole formula,
every single ingredient with a number next to it.
Four things worth knowing
So we put them front and center instead.
PDRN. The unusual part is that we're telling you.
PDRN is the ingredient this whole category is built on. Ours sits alongside six peptides and niacinamide, and every ingredient is on the page.
Every number is on the page, so the call is yours. You can't compare what you're never shown.
The full formula, published before you're asked for money.
Not a highlight reel of the four ingredients that sound expensive. Every ingredient is on the product page today, including the base and preservatives. Then hold it up against whatever's already on your shelf and decide for yourself whether it's worth $69.
We'd rather lose that argument honestly than win it quietly.
Fragrance-free. On purpose.
The perfume came out deliberately. It's there to make a product smell expensive, and it's one of the more common reasons skin objects to something. So we left it out.
The formula. The limits.
Real skincare takes time. If anything changes, it changes slowly, the version of your face on a good morning, a bit more often. We'd rather tell you that now than sell you a miracle you'll want to return in a week.
The honest part
And here's what it won't do.
No overnight promises. No miracle language. Just one serum, morning and night.
It also has glycerin and sodium hyaluronate, two ingredients that hold water at the surface of the skin.
"Take your time. Rome wasn't built in a day, and I was always told all good things come to those who wait."Joanne, on the ZUVIE waitlist
A real reply to one of our emails, shared with her permission. It isn't a product review. The serum is new, so there are no reviews yet. Joanne hasn't tried it either, and we'd rather tell you that than let you assume otherwise.
Read enough to decide?
The Serum. $69 at launch.
35 mL. Free US delivery. No payment to reserve. You choose whether to buy when ordering opens.
Reserve my place Explore The Serum first →Julian, ZUVIE