The drawer

From the waitlist

The drawer.

Half-used bottles that promised something. This is what they promised.

Everyone on our waitlist gets asked two questions. The first one: what did the last serum you gave up on promise you?

These are the answers to that one. No names, no ages, no email addresses, and no brand names — those come out before anything reaches this page.

I'm one tab away from making the same kind of promise. That's the honest reason this page exists. I publish the amounts in the bottle instead, because you can check an amount. You can't check a promise.

124 answers so far Counted September 12, 2026

Removes dark spots almost overnight

To get rid of fine lines

Unlike most, it Absorbs deep into the dermis

It said lessens crows feet.

Gentle

To plump and firm

Less fine lines

You will see results.

Fade spots

Vanishing dark spits

That it would reduce redness

Reduce redness

Skip the painful 'retinol purge' and irritation.

Clearer skin and reduced dark spots

“Brighter skin”

Firmer skin

Improved elasticity

Less sagging

The world

Correct deep lines

Instant results

Safe for sensitive skin. Wont cause breakouts (it did).

Younger looking skin

Calm redness

Reduction of hyper pigmentation and dark spots

Absolutely nothing

Smooth lines and wrinkles......

Smoother akin

Smooths fine lines and wrinkles

Fade dark circles

It promised smaller pores and reduction in forehead and smile lines.

I don’t remember

Bright skin, that is both firmer and more radiant.

Clean product and gentle on sensitive skin

To target loss of elasticity and fine lines

Diminishes brown spots.... 2 bottles in, no results.

improves visible signs of aging, locks in hydration

That it would smooth lines and bumps

Haven’t had this issue as I’m not chasing things. I use actives known to work. And serums that hydrate. Willing to try something new.

Results

I don’t believe promises anyway.

Less wrinkles. They’re still here.

Youth

Firms skin

Under eyes still have wrinkles and fine lines

It promised “glass skin”, hydration and radiance. It did none of those.

Reduces fine lines…

It said plump skin and decreases fine lines.

Smoother, tighter skin

Fades dark spots

Increased firmness and improvement of dullness of skin

Improvement in hooded eyes and crepe eye contour

90 per cent saw fewer wrinkles in 2 weeks

Brighter skin

“To help with fine lines and wrinkles. That is not really what I need help with. Please bring out the Big Boys!

Wrinkle reducing Dark spot elimination

I don't even re a d thr label anymore, they're all useless

Plumbing wrinkles lol

Firmer skin, immediate results

New skin

Smoother fine lines

Fill in forehead wrinkles

Anything for under the eye

Smoother skin but I think they meant for women not in menopause.

To take away the redness and the acne

Get rid of wrinkles.

Better skin

Brighter, with less fine lines.

I would have brighter skin with less fine lines and crows feet.

Packaging that lost 1/2 the contents

Smaller pores, fewer fine lines & wrinkles

Firming

Moisturizing

Reduces redness

Soften lines, plump skin

Firmer, more “lifted” appearance.

Noticeably less wrinkles.

Brighten, firm and fade dark spots

I would look younger

Anti aging

No more puffy eyes, dark circles, fine lines or crepey skin

To get rid of wrinkles

Refined pores

Erase wrinkles

Remove age spots

Reduces wrinkles

Glowy skin

Reduces fine lines

Decreases the look of wrinkles.

No pilling

Wrinkles smoothed, brighter skin

Results seen in 2 weeks

No wrinkles

Everything. They promise everything.

It got rid of wrinkles

Elasticity, fewer wrinkles

Glowing skin

Plumping

Glowing skin.

Promised to reduce lines, wrinkles and dark spots.

Anti aging it didn’t help

It did nothing

Even skine tone

It said it would decrease my fine lines.

To give a glowing and clear face.

Trentinoin

Hydration, smooth skin, smaller pores, and fewer wrinkkes

No more wrinkles

Bouncy skin. Never noticed a difference.

Less lines

Hydration and plumper skin

Even tone, less wrinkles, smaller pores, not yet?

Dewy, youthful skin.

It said it was “safe for sensitive skin.” I don’t know whose ‘sensitive’ skin they were talking about, but it wasn’t MINE! Grrrr! My Irish-heritage skin seems to hate everything that’s supposed to be ‘good’ for it and it’s SO frustrating.

Firmness

Smooth crepiness

Lessen fine lines

To tighten my skin

Reduced fine lines, firmer skin and improved texture

Firm and hydrate

REMOVE WRINKLES ON THE FACE

Gets rid of wrinkles and kacity

It would firm my skin

To smooth out crepey skin

Every answer is read before it appears here. Brand names, links and anything that identifies a person are removed. Nothing is published automatically. If the same person sends the same line twice, it goes up once. Answers may also appear on this page, in our emails and on our own Instagram and Facebook accounts — always anonymous, always word for word.

The second question went up on August 27, 2026: what made you keep using one? Those answers get their own list on this page once there are enough of them to be worth reading.

Add yours.

There's nothing to buy on this page, and nothing free either. The serum will cost $69 when it launches. No date to give you. Put your email down, and the questions are on the next screen.

$69 when it launches · Nothing to pay to join the list · Leave the list any time

Question 1 of 2

What did the last serum you gave up on promise you?

One line is enough. I read all of these.

Anonymous. Your name and email are never shown. Leave brand names out — I take them out anyway.

Question 2 of 2

And what made you keep using one?

The harder question. If a bottle ever earned a second one, what did it?

Anonymous. Your name and email are never shown. Leave brand names out — I take them out anyway.

Thank you.

That's in the drawer.

— Julian, ZUVIE