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Here's what's in it.
And how much.

So we list the amounts. That's the whole idea.

A serum for your face and neck. Apply 3 to 4 drops, morning and evening, after you cleanse and before your moisturizer.

Almost every serum in this category puts one fashionable ingredient in large type on the front — and never tells you how much of it is actually in there. Not on the carton. Not on the website. Not if you email and ask.

An ingredient list has to be ordered by concentration, but it does not have to carry a single number. So a spectacular ingredient can be present in a trace amount, and every word on the box stays technically true.

You can't compare what you're never shown.

So here are ours

PDRN
3% peptides
2% niacinamide

Fragrance-free. No SPF. Every number is on the page, so you can judge them for yourself.

And what it won't do.

It won't lift skin that has genuinely gone slack. It won't replace a treatment. It won't do anything overnight.

It also has glycerin and sodium hyaluronate, two ingredients that hold water at the surface of the skin.

$69

35 ml, 1.18 fl. oz. Apply 3 to 4 drops for face and neck, morning and evening. Some brands put one number on the front. We list a number next to every ingredient on our product page, including the water and preservatives. You may as well know the price before you give me your email.

Read enough to decide?

The Serum. $69 at launch.

35 mL. Free US delivery. No payment to reserve. You choose whether to buy when ordering opens.

Reserve my place Explore The Serum first →

Julian, ZUVIE

Here's what's in it.And how much.

And what it won't do.

The Serum. $69 at launch.

Here's what's in it.
And how much.