From the founder
We tell you what's
in it. And we tell
you how much.
Ours has PDRN, six peptides and niacinamide. Then we're going to refuse to tell you what it will do for your face, and that refusal is the entire point.
What it is
A serum for your face and neck. Apply 3 to 4 drops, morning and evening, after you cleanse and before your moisturizer. That is the whole object. Everything below is about what is in it, and what we will not claim it does.
$69 · 35 ml · one bottle
Shown up here for the same reason the percentages are listed further down. It isn't on sale yet, and this page isn't selling it.
Why $69, honestly. It's one 35 ml bottle for face and neck, with every ingredient listed on our product page and a 60-day money-back guarantee on your first order. That's the whole case for the price.
And one number we're glad to show you: niacinamide at 2%. Niacinamide is a widely used, well-studied cosmetic ingredient, and our amount is listed right next to everything else in the formula.
If the last serum you bought did nothing, I don't think that was your fault, and I don't think it was your skin.
Here's what I found when I stopped reading the fronts of the bottles and started reading the backs. Almost every serum in this category puts one fashionable ingredient in large type on the front — PDRN, peptides, whichever molecule is having its year — and then never tells you how much of it is actually in there. Not on the carton. Not on the website. Not if you email and ask.
That isn't an oversight. An ingredient list has to be ordered by concentration, but it does not have to carry a single number. So a company can put a spectacular ingredient in at a trace amount and still print its name in the biggest font on the package, and every word stays technically true. You pay seventy or eighty dollars for a quantity nobody will show you, and the whole arrangement is perfectly legal.
Then it does nothing, and you draw a conclusion about yourself. That your skin is difficult. That you left it too late. That this stuff just doesn't work on you. I'd like to offer the duller explanation instead: you may simply never have been told what you were buying.
You can't compare what you're
never shown. That isn't an accident.
It's the business model.
So here are our numbers
Judge them yourself. That's the whole offer.
PDRN. Six peptides at 3%. Niacinamide at 2%.
That's the top of the formula. Not "clinical strength." Not "maximum concentration." Three plain figures you can carry over to whatever is already on your shelf and hold up against what that brand is willing to tell you — which, in most cases, is going to be nothing at all.
Every amount is listed, so you can judge it for yourself. They are formulation percentages, not independently verified pure-active measurements.
Three numbers isn't the formula. Here is the full ingredient list, each with a number next to it.
Our ads print four of these figures. They add up to 83.8%, and more than once someone has done that sum in the comments and asked what we're keeping in the other 16.2%. Fair question. Nothing. Every ingredient and its declared amount is below.
Palmitoyl Tripeptide-1 · Palmitoyl Tripeptide-8
Acetyl Heptapeptide-4 · Oligopeptide-1
Heptapeptide-6 · Acetyl Hexapeptide-8
Patch test on your inner arm for 24 hours before applying it to your face.
Niacinamide, 2%. A well-studied ingredient, listed with its amount.
Our niacinamide is at 2%. Niacinamide is a widely used, well-studied cosmetic ingredient. It sits in our formula alongside PDRN, six peptides and vitamin E. Every amount is in the table on this page.
PDRN, niacinamide and six peptides are all named in the formula. We publish their declared amounts and separate ingredient research from results for the finished serum. Read about PDRN.
It also has glycerin and sodium hyaluronate, two ingredients that hold water at the surface of the skin.
Those numbers are here so you can see what you're getting.
The serum is new, so there are no reviews yet. There's no study with our name on it, so every number on this page is a formula amount.
Our numbers are formula amounts. They don't come from asking women whether their skin felt better. That isn't evidence, and a decimal point doesn't make it evidence. When we have evidence for the finished serum, it goes here.
No added fragrance. No added colorants. No SPF.
We removed the added fragrance and both colorants. There is no SPF in this serum, so it does not replace your sunscreen.
None of that helps me sell anything. You'd have found it on the ingredient list eventually. I'd rather you found it here.
Our reviews page has nothing on it. It's the most honest page we have.
We could buy four hundred five-star reviews this afternoon for less than we're spending to put this page in front of you. That market exists, it's cheap, and you have read its output — almost certainly today.
When there are actual customers, you'll read what they actually wrote, including the ones who didn't get on with it. Until then the page stays empty, and I'd rather explain why than quietly fill it.
The honest part
And here's the list of things it won't do.
It's a daily cosmetic serum for your routine. It isn't a lift, an overnight fix or a replacement for a treatment.
It also has glycerin and sodium hyaluronate, two ingredients that hold water at the surface of the skin.
One more thing you'd rather hear from me
Than find on the back of the box.
It's manufactured in Foshan, Guangdong, in China.
I'm telling you here rather than letting you discover it later, because I think you'd be entitled to be irritated about the order you learned it in. A great many serums sold under Korean-sounding names come out of the same region, in the same kind of factory, and will never say so. We could have done the same thing. It's easy, it's normal, and I didn't want to.
What I can offer you instead of a flag is paperwork. The facility is audited by an independent certification body against:
ISO 22716 (cosmetic GMP)
The FDA's cosmetic GMP guidance
Those are named standards, not adjectives, and I'd rather name them than describe the factory. One caution, since I'm the one handing them to you: a GMP certificate is about how a factory is run. It is not an FDA endorsement of this serum, and I'm not going to let you read it as one.
Ask the last brand you bought from for theirs. See what comes back.
Read enough to decide?
The Serum. $69 at launch.
35 mL. Free US delivery. No payment to reserve. You choose whether to buy when ordering opens.
Reserve my place Explore The Serum first →Julian, ZUVIE